What Live Streaming Platform Is Best For Events In Singapore?

Live streaming is not new, but has experienced a massive uptick in popularity due to the COVID-19 pandemic. Even as Singapore returns to normal, live streaming is here to stay as a key fixture of hybrid events in both professional and personal spheres.
Because of this, there has been a boom in AV companies and online platforms that offer live streaming services. In this article, we will go through some of the pros and cons of the most popular live streaming platforms available in Singapore.

1. Facebook Live

Commonly used by both businesses and individuals, Facebook Live is a free live streaming service that shares your lives with friends, followers, and the public alike – even if they don’t have a Facebook account.
The live chat function allows your audience to interact with the stream in real time, which is perfect for all types of events from a professional Q&A to a live streamed wedding service. These videos also stay visible on your page or profile after they have ended, allowing for long-term engagement.

2. Instagram Live

This simple-to-use platform notifies your followers when you are going live, but unlike Facebook, your audience needs to have an Instagram account to be able to watch it. This can limit your audience in the duration of the stream, which can be good for private or personal events but not ideal for businesses.
You will, however, have the option to save the Live video such that it appears on your page — this is also shareable on your Instagram Stories, which can be shared around amongst followers and also allows for direct comments and reactions. What’s unique about Instagram is that it allows you to add other people, creators, or your friends to your stream, a perfect outlet for collaboration!

3. TikTok Live

TikTok is the newest social media platform on this list, but it is also one of the most happening platforms right now. With its For You Page that recommends your videos to anyone who might be interested, your live streams might be able to gain much more traction and views than the previous two platforms.
TikTok Live Replay also saves your lives for a limited period of 90 days, during which you can download or choose to delete the video. Like Instagram, TikTok allows for direct audience interaction as audience members can comment, react, and even send gifts – a feature of TikTok’s in-app currency. As TikTok’s audience is on the younger side, older audience members may not be as familiar with its usage which can affect your audience turnout.

4. Twitch

One of the oldest live-streaming platforms available, Twitch has long been utilised by the video game community but is now finding more general audiences. Twitch is largely built around online communities that follow creators, and has live chat, moderator, and channel-specific sticker functions to help you create greater audience engagement. An account is free to create, but subscription to Twitch Turbo adds useful features like ad-free viewing as well as extended broadcast storage.

5. Youtube Live

YouTube normally provides on-demand videos, but has now expanded to allow for live videos that include much of the same services as the others. An added benefit is the live stream can be toggled to public or private for unlimited on-demand viewing after, and is viewable being available regardless of whether a viewer follows you or has a YouTube account.

6. AV Companies

What all of the above do-it-yourself live streaming platforms lack, however, is the support and expertise of a professional AV company like ours. These DIY streaming services are often at the mercy of your own equipment, internet connection and can be difficult to scale.
Looking to professionally share your interview, concert, wedding or product launch in Singapore? At Live Productions, we provide you with a thorough consultation to determine how to best execute your event live stream. Our end-to-end technical support comes hand in hand with our top-of-the-line equipment, optional studio spaces, and the best audio and lighting quality we can provide. Contact us to find out more.